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Article: From the roots out: changing usage patterns and better buying capacity are leading to the emergence of different product segments as the growth drivers for the Indian hair care market.(India Hair Care)
- Article from:
- Global Cosmetic Industry
- Article date:
- May 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It is a billion dollar market out there. Literally, the Indian hair care market is hovering at the $1 billion mark. While it is a far smaller prospect than the developed markets in the West and comes in behind the other BRIC markets of Brazil, Russia and China, it still remains one of the fast-emerging economies in which consumers have more ready cash to spend on looking good.
With a GDP growth of approximately 7% annually over the last few years and with a consumer base highly interested in hair care, India is a market well worth investing in, and international hair care marketers are looking into available opportunities. ...