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Article: Borders Group Selects Endeca for the New Borders.com Site.
- Article from:
- Business Wire
- Article date:
- May 29, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Endeca's market-leading search, navigation and merchandising technology to power integrated online and in-store shopping experience
CAMBRIDGE, Mass. -- Endeca Technologies, Inc., an information access software company, today announced that Borders([R]) has selected the Endeca Information Access Platform (IAP) to power the search, Guided Navigation[R] and merchandising capabilities on the new Borders.com. The Endeca-powered capabilities are key components of Borders' new, integrated, cross-channel customer experience, which combines the assets of the retailer's new online channel with the many advantages of its stores and vice versa (see related news).
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