Article: Borders Group Selects Endeca for the New Borders.com Site.

Endeca's market-leading search, navigation and merchandising technology to power integrated online and in-store shopping experience

CAMBRIDGE, Mass. -- Endeca Technologies, Inc., an information access software company, today announced that Borders([R]) has selected the Endeca Information Access Platform (IAP) to power the search, Guided Navigation[R] and merchandising capabilities on the new Borders.com. The Endeca-powered capabilities are key components of Borders' new, integrated, cross-channel customer experience, which combines the assets of the retailer's new online channel with the many advantages of its stores and vice versa (see related news).

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