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Article: Northern Ireland Tourist Board to review advertising account.(Brief article)
- Article from:
- Marketing Week
- Article date:
- May 29, 2008
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The Northern Ireland Tourist Board (NITB) is reviewing its #1m advertising account. It is not clear if the organisation has an incumbent agency.
It is understood that the account will include two seasonal campaigns in the spring and autumn, product-specific work - for example promoting golfing and fishing holidays - and other campaigns in conjunction with the Republic of Ireland.
The NITB already works closely with Tourism Ireland, and since 2002 the island has been marketed as a single destination in many countries.
Tourism Ireland operates offices in 14 key markets, and provides focused marketing through NITB in the domestic market.
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