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Article: IN WEAK ECONOMY, Q1 CREDIT CARD DIRECT MAIL DECREASES 14%.

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Cardline
Article date:
May 30, 2008
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Financial services companies are sending fewer direct-mail offers to consumers, according to Mintel Comperemedia, a division of Mintel International Group Ltd. The Chicago-based market research company estimates total financial services direct mail volume at 4.2 billion pieces in the first quarter, down 13% from 4.8 billion estimated mailings in the first quarter of 2007. Credit card issuers cut back the most, as Mintel estimates credit card mailings fell 14%, from 3 billion offers to 2.6 billion. Chase, Bank of America and HSBC reduced their direct mail by more than 15%, according to Mintel. Mortgage and Loan companies had a 6% decline in direct mail offers, Mintel says. ...

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