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Article: Opinion: Anticipating change must now be a fixture in PR pros' arsenal.
- Article from:
- PR Week (US)
- Article date:
- June 2, 2008
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Now that corporations are embracing content creation and social media, PR pros are sometimes surprised to find their job descriptions look quite similar to that of journalists (albeit with obvious caveats regarding objectivity and impartiality).
In the meetings I've had with PR executives, talk often falls to the talent concern. And what we find is that we both want the same traits in prospective employees. The reality is that young PR pros can no longer just cultivate media lists and offer airtight relations with influential reporters as their only value, just as print journalists can no longer just write stories. Both industries are constantly redefining ...
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Article: OP-ED: Spam filters force PR pros to refine e-mail ...
PR Week (US);
September 22, 2003 ;
700+ words
... ... tactics to overcome them. 'My spam volume exploded over the last six months,' says Jim Middlemiss, contributing editor of Wall Street & Technology magazine. 'Of the 800 e-mails I was receiving each week, 200 were from people I knew, 80 were press ...
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