Article: SmartMoney(TM) Ranks E*TRADE the #1 Online Broker.

NEW YORK -- E*TRADE FINANCIAL Corp. (NASDAQ: ETFC) today announced SmartMoney Magazine has ranked E*TRADE Securities the #1 Online Discount Broker with high scores across five categories. The 16th annual Broker Survey, which appears in the June 2008 issue of the magazine, rigorously analyzed the offerings and performance of sixteen online brokers based on: Mutual Funds & Investment Products, Banking Services, Trading Tools, Research, and Customer Service.

"We are proud E*TRADE once again took the top spot in the SmartMoney broker survey," said Michael Curcio, Managing Director, E*TRADE Securities LLC. "SmartMoney's ranking highlights what our customers know best: E*TRADE ...

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