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Article: Mobile advertising yet to convince big brands.

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M2 Presswire
Article date:
June 3, 2008
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M2 PRESSWIRE-3 June 2008-Informa: Mobile advertising yet to convince big brands(C)1994-2008 M2 COMMUNICATIONS LTD

RDATE:02062008

The mobile advertising industry has become consumed by short term hurdles and must focus on long-term strategic issues if it is to become a truly multi-billion dollar industry, according to the latest report from Informa Telecoms & Media, Mobile Advertising: Cutting through the Hype.

Informa forecasts that the global mobile advertising market will be worth US$12.09 billion by 2013. In 2008 mobile advertising will be worth US$1.72 billion, with 80% generated by the mobile content providers.

"The mobile content ...

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