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Article: Joe's Crab Shack and Slingshot Launch New Ad Concept Nationwide.
- Article from:
- PR Newswire
- Article date:
- June 3, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ad Campaign Brings Unlikely Friends Together for Summer
HOUSTON, June 3 /PRNewswire/ -- Joe's Crab Shack launches its new "Summer Buckets" promotion and TV campaign that demonstrates how buckets of Signature BBQ Dungeness Crab, Peel & Eat Shrimp, Mussels Marinara and buckets of ice-cold beer can bring people together. Even the most unusual pairings of friends, such as a cop and a criminal sharing a bucket of crab or the devil and a priest toasting to a good time, will find a reason to come together this summer. The ad campaign uses humor to reinforce the good food, carefree energy and inclusiveness found at Joe's 117 locations nationwide.
To launch the ...