Article: Margins targeted. (upright vacuum cleaners)

NEW YORK--Upright vacuum cleaner manufacturers are exploring strategies to improve margins in the category. With low-end prices for uprights hitting consistent retails between $49 and $59, and with average retails often dipping below $100 for a fully featured hard sided unit, the pressure is on manufacturers to remain profitably competitive.

"Vacuum cleaners have done a better job of fighting inflation than probably any other category," said John Hoppe, vice president of marketing for Eureka.

Uprights, which represent the lion's share of the $3 billion U.S. vacuum cleaner market, have been under consistent price pressure over the last several years. In fact, ...

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