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Article: Trudeau drops Genin name. (acrylic supplier Genin Trudeau and Rosti becomes Trudeau)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- January 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOUCHERVILLE, Quebec, Canada-After more than 100 years, Genin Trudeau, a leading acrylic supplier based here, will change its corporate name and brand name to Trudeau effective today.
The firm's two branded lines--Genin Trudeau and Rosti--will cease to exist, said Paul Trudeau, vice president of marketing for the company. "In order to support the company's new name, we're changing all our brands and packaging"
Trudeau will be the sole brand for its four, moderately priced product lines: acrylic tableware, children's melamine and acrylic, wine accessories and grinders. Packaging bearing the firm's new redesign and brand will be shown at the International ...