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Article: ICONIC AUSTRALIAN CO HILLS PLANS AGGRESSIVE US HOIST CAMPAIGN.
- Article from:
- AsiaPulse News
- Article date:
- June 4, 2008
CopyrightCOPYRIGHT 2008 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SYDNEY, June 4 Asia Pulse - If Hills Industries Ltd has its way, there will be a Hills Hoist at the back of the White House one day.
The South Australian company that manufactures the iconic clothes line has found a niche among American consumers concerned about global warming and high cost of energy, says Hills home hardware eco-products manager Barry Sharpe.
An aggressive internet marketing campaign featuring celebrity Australian expats Olivia Newton-John and Dannii Minogue has bolstered sales since distribution of Hills's products began in the United States last month.
The US move is good news for a company that offered only a modest ...