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Article: Documentary film matters: the steps for the future media advocacy project in Southern Africa.(Report)
- Article from:
- Critical Arts
- Article date:
- November 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Critical Arts Projects. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Abstract
Interpretive frameworks in visual media studies suggest that audiences are active agents in the construction of meaning. As a discipline that emphasizes the value of an interpretive approach, visual anthropology has much to offer by way of informing media advocacy programmes geared towards HIV/Aids education. This paper grapples with the conundrum presented by the agency of audiences to interpret documentary film within the context of the political imperative to send clear messages about HIV/Aids transmission and prevention. The didactic approach to HIV/Aids in documentary film is that messages about safer sex practices, for example, should not be open ...