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Article: Bottled water is still in vogue.(MERCHANDISING)
- Article from:
- Chain Drug Review
- Article date:
- June 2, 2008
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Bottled water continues to soar in sales in chain drug outlets, as the leading suppliers broaden their offerings in the category.
Dollar sales of bottled water (convenience/PET still water) rose a healthy 9.6% across the three mass trade classes, and an eye-catching 19.5% in drug stores for the year ended April 20, according to Information Resources Inc. (IRI).
A recent report in Beverage Digest reveals that bottled water has almost doubled its per capita consumption in the past decade.
"Water is still 46% the size of carbonated soft drinks, but the category's growth is now far outstripping population growth," according to the ...