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Symmons unveils updated look at K/BIS.(news connection)
- Article from:
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Reeves Journal
- Article date:
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May 1, 2008
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Copyright informationCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Symmons Industries, a Braintree, Mass.-based manufacturer of commercial and residential plumbing products, has a new look, new messaging and an updated, enhanced product portfolio. The company said its new logo and tagline, which were unveiled at K/BIS 2008 in Chicago last month, reflect its new positioning as "The Smart Choice" for designers and architects, for contractors and for consumers. This is Symmons' first new brand introduction since the company's inception in 1939.
"Through a variety of communication tools, including the logo, new advertising, packaging, brochures, tradeshow booth and more, the new brand will communicate that Symmons is the one company customers ...