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Article: Celtics gear flies off retailers' shelves.(Business)
- Article from:
- The Boston Herald
- Article date:
- June 4, 2008
- Author:
CopyrightCOPYRIGHT 2008 Boston Herald. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: GREG TURNER
If iParty stores had cellars, that's where Celtics merchandise would have dwelled last year, just like the last-place basketball team.
But with the new Big Three and company powering through the NBA playoffs, all the Green gear has a more prominent presence in the party-goods retailer's stores across New England.
Several months ago, Dedham-based iParty bulked up on Celtics-themed items and filled shelf space that until recently was reserved for sports-business contenders the Red Sox and Patriots.
"It's all new to us, because we have plenty of experience selling Pats merchandise, and we have loads of Sox stuff," said ...