Article: Brookstone 'Tie Died' Campaign Seeks to Take Dangerously Obsolete Father's Day Gifts Off the Streets in Exchange for 10 Percent Store Discount.

Promotion follows voluntary disbandment of necktie trade group

MERRIMACK, N.H., June 5 /PRNewswire/ -- Recognizing that a zero-tie Father's Day could finally be within reach, Brookstone today announced a campaign to give customers instant 10 percent savings for turning in a men's necktie to any Brookstone store.

Beginning today and running until Father's Day, June 15, Brookstone's Tie-Died promotion will take 10 percent off an entire purchase for customers who bring a necktie to any one of the chain's 318 stores nationwide.

Brookstone took the action one day after The Wall Street Journal reported that the trade group representing U.S. tie ...

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