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Mission: vitality Unilever nutrition and R&D teams aim to help consumers make better-for-you choices.(COVER FEATURE)

Spend some time at Unilever United States' Englewood Cliffs, N.J., headquarters and there's one word you will hear repeated again and again: vitality. It could be used in reference to the company's Promise activ SuperShots, which aid in removing cholesterol or relieving high blood pressure, or Bertolli Mediterranean Style frozen meals made with extra virgin olive oil-based sauces or the Country Crock Omega Plus fortified margarine spread. The list of products that meet Unilever's "Vitality Mission" of helping people feel good, look good and get more out of life goes on--but Unilever has plans to make it even longer.

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"We said, 'In delivering on ...

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