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Cut size, add savings: Wal-Mart or not, there's a compelling dollars-and-sense case for package optimization.(packaging)

Long known for industry-changing supply chain initiatives, Wal-Mart is effecting equal change in the packaging sector.

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It was during the fall 2006 Clinton Global Initiative conference that Wal-Mart President Lee Scott announced his company's sustainability initiative. Since then, many areas of U.S. business have ramped up the focus on environmental stewardship.

The University of Nevada at Reno's Center for Logistics Management reports that 21 of the nation's Fortune 100 companies have since published "sustainability" reports. Forty-four of those companies have social responsibility reports and 63 of them devote Web pages to sustainability or ...

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