Article: Global: Microsoft offers cashback for using Windows Live Search engine.

Byline: shahma05

Microsoft Corp. said on Wednesday it launched a new search service that pays users a rebate for buying products they found through the company's Windows Live search engine.

Windows Live Search cashback is the latest attempt by the world's largest software maker to draw users to its online search engine, which is a distant third behind market leader Google Inc. and Yahoo Inc.

"This is giving you a reason why you should use a particular search engine," Microsoft Chairman Bill Gates said at the company's Advance 08 advertising conference.

Microsoft sees online searches as a critical component to establishing an online ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!