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Article: Global: Microsoft street skeptical on Live Search cash back.
- Article from:
- TendersInfo
- Article date:
- May 26, 2008
CopyrightCOPYRIGHT 2008 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: shahma05
Microsoft s (MSFT) new Live Search Cash Back program, which gives online shoppers rebates from about 700 retailers for purchases made through the company s product search service, is a fascinating idea, which seems to basically amount to bribing Web surfers to get their traffic. That s not necessarily a new idea, but the ambition of Microsoft s effort suggests investors ought to at least consider whether it has a chance to work.
Bernstein Research analyst Jeffrey Lindsay likes the service, and finds it clever and innovative, but that it does not have game changing potential. In the unlikely event that Google (GOOG) experienced ...