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Article: United States: Ad-Funded Mobile Content Worth Nearly US$340 Million by 2013.
- Article from:
- TendersInfo
- Article date:
- May 30, 2008
CopyrightCOPYRIGHT 2008 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ismail05
The Mobile Entertainment Forum (MEF) has published a report that takes an in-depth look into the impact of ad-funded mobile entertainment (AFME) on the mobile entertainment market in the USA. The report forecasts that the US AFME market will be worth a total of US$336.35 million by 2013, expanding the already burgeoning mobile entertainment market by 4.6%.
Brands subsidizing content will contribute the majority of the revenue (US$262.7 million) as they look to capitalize on mobile s captive audience, and the remainder will come from premium content up-sells (US$73.7 million). Mobile video and TV will generate 41.4% of ad-funded revenues ...