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Article: Chuck Fruit: A marketing guru with a diplomat's touch who embraced change.(News)
- Article from:
- Advertising Age
- Article date:
- June 2, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: John Dooner
Chuck fruit was a gentleman, polite and caring and fair. He had a keen intelligence and a diplomat's approach to business. In a world where chaos and conflict often set the agenda for the day, Chuck would foster engagement and collaboration that cut through all of the noise and clutter. As he used to say, "Let's not get crazy.'' Chuck was always the voice of reason.
Chuck understood that marketing Coca-Cola was part logic and part magic. He understood the brand strategy, but he always embraced the magic of the brand and gave Coke's marketing partners the opportunity to create work that touched consumers' lives.
Chuck was ...