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Article: BRIDGETTE HELLER; Global president-baby care, Johnson & Johnson.(Women To Watch)
- Article from:
- Advertising Age
- Article date:
- June 2, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: jack neff
Bridgette Heller has come nearly full circle in the marketing world-and become well-rounded as a result.
She's a graduate of one of the pillars of package-goods marketing, the Kraft (and General Foods) academy that's produced former Gillette Co. CEO Jim Kilts and current Kraft Foods CEO Irene Rosenfeld, among others.
Yet Ms. Heller, 46, also has run a direct-marketing business, Gevalia Kaffe, while at Kraft and a private-equity-backed frozen-food company as CEO of Chung's Gourmet.
Her latest endeavor returned Ms. Heller to a big, multibrand package-goods company as global president-baby care, heading one of Johnson & ...