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Telenovelas continue reign at DISCOP.

The enduring popularity of telenovelas in Central and Eastern Europe will ensure that Latin soaps will again be a hot commodity at this year's DISCOP market, which has added the "East" moniker, considering that the DISCOP brand has now expanded into Africa with a market set for 2009.

The DISCOP East market, which caters to the Eastern European region, will take place June 18-20 at Budapest's Sofitel, which lies on the Pest side of the city. In its 15th year, DISCOP continues to develop as television takes Central and Eastern Europe by storm. Dubbed an "emerging market" because there is still a big divide between what is spent per capita on TV advertising in the region and ...

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