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Article: High-volume creativity: photo books and digital offset printing are a profitable pairing for Photo Create Pty. Ltd.(Trends & Technology)
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
Slightly more than a year ago, digital offset printing was nonexistent at Photo Create Pty. Ltd. (www.photocreate.com .au). The Australian company was not in a position to print high volumes of photo gifts--namely, photo books. Everything changed after the company began using digital offset printing.
Volume and quality
The Glenn lanes, New South Wales-based wholesale company was established to provide photo products to retailers. Consumers order personalized photo products at a retail kiosk--typically using Whitech software--and the information is then uploaded to the Photo Create FTP site, which begins the production ...