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High-volume creativity: photo books and digital offset printing are a profitable pairing for Photo Create Pty. Ltd.(Trends & Technology)

[ILLUSTRATION OMITTED]

Slightly more than a year ago, digital offset printing was nonexistent at Photo Create Pty. Ltd. (www.photocreate.com .au). The Australian company was not in a position to print high volumes of photo gifts--namely, photo books. Everything changed after the company began using digital offset printing.

Volume and quality

The Glenn lanes, New South Wales-based wholesale company was established to provide photo products to retailers. Consumers order personalized photo products at a retail kiosk--typically using Whitech software--and the information is then uploaded to the Photo Create FTP site, which begins the production process.

"Photo ...

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