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Article: Global: Mobile advertising yet to convince big brands.
- Article from:
- TendersInfo
- Article date:
- June 6, 2008
CopyrightCOPYRIGHT 2008 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ismail05
It seems as though the mobile industry has become obsessed with advertising of late, hyping the medium up as 'the next big thing' in terms of revenue generation. But analysts warn that the market has become so consumed by short term hurdles that it is failing to focus on the longer term strategic issues required to turn mobile advertising into a multi-billion dollar industry.
Industry analyst and telecoms.com parent, Informa Telecoms & Media, forecasts that the global mobile advertising market will rocket from $1.72bn in 2008 to $12.09bn by 2013.
However, the analyst reveals that the majority of early adopter big brands are yet ...