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Article: NBA Playoffs a Slam Dunk.(The National Basketball Association)
- Article from:
- Multichannel News
- Article date:
- June 9, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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by R. Thomas Umstead
ESPN, TNT Rack Up Big Ratings Score
The National Basketball Association playoffs proved to be a ratings score for Turner Network Television and ESPN.
Buoyed by the playoff appearances of the league's top stars such as Kobe Bryant, Kevin Garnett and LeBron James - as well as competitive series matchups - both TNT and ESPN posted double-digit increases for their respective two-month NBA playoff coverage.
ESPN drew 4.1 million viewers for its 17 playoff telecasts, which included exclusive coverage of the Boston Celtics-Detroit Pistons Eastern Conference Finals, according to ESPN senior director of programming Doug White. That was up from last ...