Article: NBA Playoffs a Slam Dunk.(The National Basketball Association)

by R. Thomas Umstead

ESPN, TNT Rack Up Big Ratings Score

The National Basketball Association playoffs proved to be a ratings score for Turner Network Television and ESPN.

Buoyed by the playoff appearances of the league's top stars such as Kobe Bryant, Kevin Garnett and LeBron James - as well as competitive series matchups - both TNT and ESPN posted double-digit increases for their respective two-month NBA playoff coverage.

ESPN drew 4.1 million viewers for its 17 playoff telecasts, which included exclusive coverage of the Boston Celtics-Detroit Pistons Eastern Conference Finals, according to ESPN senior director of programming Doug White. That was up from last ...

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