Communication Is The Key
by Dave Fellman
What kind of printing do you sell?
I asked that question during a recent seminar, and a young salesperson in the second row called out: "Any kind of printing you need!"
"Bad answer," I said, and pointed at the person sitting next to him.
"Well," she said, "we do both offset and digital, and really more short-run than long-run."
"Another bad answer," I said, and pointed at a veteran looking salesperson in the first row.
"I don't sell printing," he said. "I sell business building solutions."
"Really bad answer," I said, and pointed at another veteran looking person toward the back of the room.
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