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Article: Fast Company Sees Overlap in Consumer and Business.
- Article from:
- Min's B to B
- Article date:
- June 9, 2008
CopyrightCOPYRIGHT 2008 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Among consumer business books with crossover appeal for the b2b market, Mansueto's Fast Company bucks an overall negative trend in the category with a 16.40% year-on-year increase in ad page sales in May 2008 and a 35.33% gain in ad pages YTD. Christine Osekoski, Fast Company's publisher, says the magazine's award-winning editorial focus on innovation rather than on traditional business analysis has garnered Fast Company progressive and creative readers. Readers who are savvy about innovative business practices and who aren't afraid of change draw advertisers, she says.
Like most b2b pubs, Fast Company is embracing integrated media. Fastcompany.com's ...