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Article: The Dallas Morning News Focuses on Growth With Briefing, a New Newspaper Targeted to Non-subscribers.
- Article from:
- PR Newswire
- Article date:
- June 10, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS, June 10 /PRNewswire/ -- To meet the evolving needs of both consumers and advertisers, The Dallas Morning News announced today that later this summer it will launch Briefing, a new home-delivered, quick-read newspaper for time-starved families. This new product reinforces The Dallas Morning News' commitment to achieving growth by focusing on the needs of consumers for local news and information, and to growing audience for its advertising partners.
Briefing will publish 200,000 copies Wednesday through Saturday and will be distributed free to non-subscribers of The Dallas Morning News in selected coverage areas. On Wednesdays and Saturdays, Briefing will ...