Article: PROFILE - CHRISTIAN KEMP-GRIFFIN: Style conscious.(Edun)

Christian Kemp-Griffin, chief executive of clothing brand EDUN, tells Maeve Hosea how he is using his fashion experience to raise awareness of trade initiatives fighting poverty in Africa

Christian Kemp-Griffin, chief executive of fashion label EDUN, is doing his best to work the guilt-free clothing trend. According to Kemp- Griffin's vision, socially conscious clothing doesn't have to be about sacrificing style or business sense.

His brand aims to make desirable clothes with ethical and environmental principles. Kemp-Griffin says, in gently assertive Canadian tones: "Everyone can identify with fashion so it becomes a huge vehicle to promote ...

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