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Article: MEDICAL ECONOMICS ACQUIRES LEADING MEXICAN PHARMACEUTICAL DATA MANAGEMENT COMPANY
- Article from:
- PR Newswire
- Article date:
- February 14, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MONTVALE, N.J., and MEXICO CITY, Feb. 14 /PRNewswire/ -- Medical Economics Company and its Latin American operating group, Ediciones PLM, S.A. de C.V. (PLM), today announced the acquisition of Marketing Services Mexicana, S.A. de C.V. (MSM), the premier call reporting and data management company serving the Mexican pharmaceutical marketplace. PLM will leverage MSM's proven experience in gathering, processing, and disseminating pharmaceutical information as well as its database of physicians to develop new physician knowledge bases throughout Latin America and further strengthen its presence in the region.
"MSM's strong market position is the result of its commitment ...