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Article: Care Bears and Strawberry Shortcake Toys Come Home to Hasbro.(Company overview)
- Article from:
- Business Wire
- Article date:
- June 10, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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American Greetings Properties Names Hasbro Master Toy Licensee for its Two Iconic Brands
Brand New Look for Strawberry Shortcake to Launch in Conjunction with Release of Toy Line
NEW YORK -- It's a homecoming for Care Bears and Strawberry Shortcake! American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), today announced Hasbro, Inc. (NYSE: HAS) as the new master toy licensee worldwide for both Care Bears and Strawberry Shortcake effective January 2009.
Kenner, which became part of Hasbro in 1991, was the original toy partner for both brands when they first ...