Operators can take advantage of flat-rate pricing plans to boost their mobile data service revenues, but only if these are based on affordable price points. According to a Pyramid Research report, mobile data usage worldwide has been on an uptrend, with revenue growing by 34% in 2007 due to the introduction of compelling devices, pricing plans and bundles.
This year mobile data revenue is seen surpassing that of fixed internet, with flat-rate pricing schemes helping boost this revenue potential. Mobile data revenue, however, can grow even faster with wider adoption of affordable flat-rate mobile broadband pricing plans as consumers have already shown a willingness to ...