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Article: Prospects for growth of mobile TV: analysis of business models and structure of the value chain.(Profile)
- Article from:
- Screen Digest
- Article date:
- December 1, 2007
CopyrightCOPYRIGHT 2007 Screen Digest Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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1 BUSINESS MODELS
Operators have experimented with a variety of business models. TV on mobile can be paid per day, per week, per month, per megabyte, per minute, per channel and per package. Technology limitations, the pre-pay and contract subscriber base, usage patterns and types of content are key metrics for the selection of a suitable business model for consumers.
Furthermore, the strategy mobile operators adopt for business models is very likely to change with time as technology becomes better and mobile TV users more experienced.
UNICAST: MORE THAN TWO YEARS' EXPERIENCE
Many business models have been tested during the deployment ...