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Article: DTT hope for incumbent channels: audience fragmentation is less severe on digital terrestrial TV.(Focus)
- Article from:
- Screen Digest
- Article date:
- September 1, 2007
CopyrightCOPYRIGHT 2007 Screen Digest Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[Television]
[ILLUSTRATIONS OMITTED]
* France and Spain now publish monthly viewing figures for digital terrestrial television
* Leading commercial channel TF1 improves its audience share in DTT homes compared with viewing overall in French TV homes
* Newcomer La Sexta appears to be the main beneficiary of DTT in Spain
Unlike other forms of multichannel television, digital terrestrial television (DTT) will, once analogue signals are switched off, permit near-national coverage to a happy few broadcasters able to secure frequencies. The core of DTT offerings is made up of the same channels which occupy more limited analogue ...