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Article: POPULARITY AND DESIRABILITY OF USED VEHICLES CONTINUES TO INCREASE, ACCORDING TO STUDY OF THE DOHRING COMPANY, INC.
- Article from:
- PR Newswire
- Article date:
- January 9, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT, Jan. 9 /PRNewswire/ -- A growing number of Americans see used vehicles as a better transportation value, even as consumers report record high levels of satisfaction with their new cars and trucks.
This is according to a national study released today at the Automotive News World Congress. The survey of 1,253 consumers was conducted by The Dohring Company, Inc. of Glendale, Calif.
Respondents were asked if they would prefer to spend $15,000 on a new vehicle or on a higher-end, two- to three-year-old used vehicle, in good condition with a manufacturer's warranty.
Consumers were almost evenly split in their responses with 50.9 percent preferring ...
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