Article: Eureka Moment: New Approach - And Identity.(Cornerstone Bank)(Bank of Eureka Springs )

After nearly a century, Bank of Eureka Springs is outgrowing its name.

With a new generation of management at the helm, the family-run Arkansas bank plans to expand into five other communities and change its name to Cornerstone Bank.

Charlie Cross, who succeeded his father as chief executive officer about two months ago, said the $110 million-asset, three-branch bank must grow to survive in the face oftighter margins and increasingly expensive regulations.

"I genuinely believe that as a bank we have got to make the strategic decision to become a more regional player to be viable," said Mr. Cross, 38. "The regulatory burden and cost associated ...

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