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Article: GameStop Taps The Marketing Arm for Promotional Marketing.
- Article from:
- Business Wire
- Article date:
- June 11, 2008
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Copyright informationCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GRAPEVINE, Texas -- GameStop Corp. (NYSE: GME), the world's largest video game and entertainment software retailer, today announced that it has retained The Marketing Arm as its promotions agency of record.
"The Marketing Arm's experience in creating programs that genuinely engage consumers, along with the agency's energy and entrepreneurial spirit make it a good fit for GameStop," said Mike Hogan, Senior Vice President of Marketing, GameStop Corp. "We look forward to tapping into that expertise as we continue to grow the GameStop brand."
The Marketing Arm, which is part of Omnicom Group Inc. (NYSE: OMC), will develop fully-integrated promotional events for GameStop, ...
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