Article: Online reputation is double-edged.

Byline: Matthew Ricketson

Jun 11, 2008 (The Age - ABIX via COMTEX) -- New media and social networking are beginning to impact upon the reputations of some of Australia's largest companies. Weber Shandwick senior executive, Leslie Gaines-Ross, says some employees now use blogs and online whistleblower sites to undermine the reputations of their past and present employers. Gaines-Ross adds that companies are finding it increasingly difficult to get their messages across using ...

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