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Online reputation is double-edged.
- Article from:
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Australasian Business Intelligence
- Article date:
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June 11, 2008
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Copyright informationCOPYRIGHT 2008 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Matthew Ricketson
Jun 11, 2008 (The Age - ABIX via COMTEX) -- New media and social networking are beginning to impact upon the reputations of some of Australia's largest companies. Weber Shandwick senior executive, Leslie Gaines-Ross, says some employees now use blogs and online whistleblower sites to undermine the reputations of their past and present employers. Gaines-Ross adds that companies are finding it increasingly difficult to get their messages across using ...
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