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CEO interview: Masahiro Ito, YAPPA Japan.(Design & Technology)(Interview)(Company overview)

YAPPA was established in 2000 by Masahiro Ito, a 17-year-old high school student with an interest in design. After attempting to build a network to gather retail customer data using mobile phones and discovering that the mobile phone market at the time could not support his vision, he moved into the field of computer 3D design by partnering with and eventually acquiring an Israeli company that had developed a product that Ito considered would be valuable in Japanese e-commerce.

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Now, nearly eight years on, YAPPA has moved beyond its original visions, expanding its operations and establishing itself in Japan and overseas as a significant presence ...

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