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The long game; Graham Davis, director of the Economist Intelligence Unit (EIU) in Japan considers the conditions for foreign businesses in Japan based on EIU surveys and research.(Japanese Business Environment)

It is a marathon, not a sprint. And that might be just as well given the problems company heads seem to face in running their businesses in Japan. Whether foreign or domestic, the challenges of slowing sales, rising costs and turbulent hiring conditions would be enough to make any executive lose sleep. But for the executive at a foreign company in Japan there is an added layer of difficulty--just how committed is your company to the country?

It is easy to understand why company head-quarters in far away parts of the world lack enthusiasm. Ferocious local competition, largely static markets, difficult business practices and a general lack of integration in the international ...

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