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Under the media's skin.(PR in Japan)(Company overview)
- Article from:
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Japan Inc.
- Article date:
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May 1, 2008
- Author:
- Hoel, Jon
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Copyright informationCOPYRIGHT 2008 Japan Inc. Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This article is based on a series of conversations with several leading minds in Japan's public relations agency business about how the industry continues to evolve. The author is indebted to Toshiya Takata and Robert Magyar for their groundbreaking 2005 article Embracing PR in Japan.
Companies as diverse as Microsoft and Starbucks have provided striking proof that public relations (PR) can generate the kind of sustained attention that builds brands and boosts sales figures. While compared with most English-speaking countries, the PR profession is less established in Japan and the industry agency-side relatively small, it is vibrant. In 2005, Kyodo PR and PRAP Japan were ...
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J-Spin Communications to Represent Japan at Public Relations &...
CCNMatthews Newswire;
January 11, 2006 ;
420 words
......Jan 11, 2006) - Japan high-tech PR firm...will speak at Public Relations & Communications...key speakers and public relations professionals...Middle East, Japan, Singapore, China...organizations & public relations organizations...based independent public ...
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J-Spin Communications to Represent Japan at Public Relations &...
Canadian Corporate News;
January 11, 2006 ;
449 words
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Japan's defense chief says unpopularity of Iraq deployment is a public...
AP Worldstream;
January 7, 2005 ;
NATALIE OBIKO PEARSON, Associated Press Writer;
365 words
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Can American Public Relations Theories Apply to Asian Cultures?
Public Relations Quarterly;
October 1, 2005 ;
Wu, Ming-Yi;
787 words
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 "The Economist (US)")
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Press-ganged. (Japanese business public relations)
The Economist (US);
August 14, 1993 ;
507 words
......of rethinking their public relations as well as their advertising...of their rivals. In Japan, many journalists belong...competitors in Japan. Japanese public relations is still haunted by...clear set of values. In Japan, despite the willingness...
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PR Wins International Public Relations Grand Prix Award!
PR Newswire;
February 24, 2006 ;
622 words
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A Branded World: Adventures in Public Relations and the Creation of...
Journalism and Mass Communication Quarterly;
April 1, 2004 ;
Henderson, Julie K;
726 words
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Dentsu PR Wins International Public Relations Grand Prix Award!
PR Newswire Europe;
February 24, 2006 ;
621 words
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Home run. (owning sports team is part of public relations of Japanese...
The Economist (US);
September 10, 1988 ;
297 words
...IS JAPAN'S Nankai railway group going...is a piece of high-profile public relations for Japanese companies. All...company) and moved the team from Japan's westernmost main island...five times since and been all-Japan champions four times. All...Much of the rest of sport in Japan is ...
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China: The World's next public relations superpower
Public Relations Quarterly;
July 1, 1998 ;
Strenski, James B; Yue, Kung;
787 words
......economies of Asia, including Japan. Imagine the "people power...foreign investment - and the public relations field is expanding rapidly...still in its adolescence, public relations in China holds tremendous...press and the emergence of public relations are both indicative of ...
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Public Relations Boutiques International Launches as New Global Network of...
PR Newswire;
February 4, 2008 ;
721 words
......seasoned, hands-on public relations counselors with international...expertise, 11 boutique public relations firms from around...with comprehensive public relations capabilities. The newly formed Public Relations Boutiques International...UK, Canada, China, Japan ...
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Public Relations Boutiques International Expands Again With Appointment of...
PR Newswire;
September 29, 2008 ;
517 words
......Sept. 29 /PRNewswire/ -- Public Relations Boutiques International...collaborative network of boutique public relations firms, has expanded its...capabilities of 21 experienced public relations firms in 11 countries...network members are: gbc Public Relations Ltd., ...
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Boston University Professor, Public Relations Consultant Dies.
Knight Ridder/Tribune Business News;
March 8, 2003 ;
719 words
......Bryden, a prize-winning public relations man, Boston University...Mr. Bryden's work in public relations kept him on the run and...in Tokyo Harbor after Japan's defeat, Mr. Bryden...Bryden began his career in public relations in 1960. He spent three...York and then became ...
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Wendy Mathews Polk, Coordinator of Corporate Communication and Public...
Mississippi Business Journal;
October 17, 2005 ;
762 words
......back at work, juggling public relations duties for arguably the...degree with an emphasis in public relations and marketing from the...earned accreditation in public relations from the Public Relations Society of America. From 1991 to 2002, Polk was public ...
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Public Relations in Vietnam: A Six-Year Perspective
Public Relations Quarterly;
January 1, 2006 ;
McKinney, Bruce C;
787 words
......published the article "Public Relations in the Land of the Ascending...Bilateral Trade Agreement" in Public Relations Quarterly. This article...European Union, China, and Japan. Though the United States...in 1999, it seems that public relations in Vietnam has not progressed ...
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