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Article: United States: Verizon sends text messages to the big screen.
- Article from:
- TendersInfo
- Article date:
- June 9, 2008
CopyrightCOPYRIGHT 2008 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: mohammed05
Verizon will be asking moviegoers about their music preferences and posting their responses up on the cinema screen as part of a new pre-movie advertisement.
The promotion starts mid-June, and will precede 3,500 film showings around the US. Punters will be asked questions about the kind of music they like, and invited to respond by text. They'll then sit through a couple of adverts from Verizon, followed by a chart showing the preferences of that audience, in that theatre, on that day.
This is made possible by Screenvision, and their 7,000 digital screens.
Digital cinema has been promised for years now - it was ...