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Article: Kayak.com Launches Targeted Display Advertising.
- Article from:
- PR Newswire
- Article date:
- June 12, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Former Travelzoo Ad Executive Joins Kayak.com as Vice President of Sales
NORWALK, Conn., June 12 /PRNewswire/ -- Kayak.com, the world's largest travel search site, today announced the launch of an innovative display advertising platform optimized for the travel industry. The new ad platform is a major improvement on technology developed by Sidestep.com, which Kayak.com purchased in December 2007.
Similar to the text ads that are already available through the Kayak Publishing Network (KPN), the new display ad system helps travel marketers target their ads based on search criteria including destination, origination, trip dates, length of stay, specific ...