Article: Kayak.com Launches Targeted Display Advertising.

Former Travelzoo Ad Executive Joins Kayak.com as Vice President of Sales

NORWALK, Conn., June 12 /PRNewswire/ -- Kayak.com, the world's largest travel search site, today announced the launch of an innovative display advertising platform optimized for the travel industry. The new ad platform is a major improvement on technology developed by Sidestep.com, which Kayak.com purchased in December 2007.

Similar to the text ads that are already available through the Kayak Publishing Network (KPN), the new display ad system helps travel marketers target their ads based on search criteria including destination, origination, trip dates, length of stay, specific ...

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