Article: CROWNE PLAZA LAUNCHES TRADE CAMPAIGN WITH A "DIFFERENCE"

New Trade Campaign Targets Travel Agents and Meeting Planner Industry

ATLANTA, Jan. 11 /PRNewswire/ -- Crowne Plaza Hotels and Resorts is inviting business travelers to "Discover the Difference" in a national trade campaign that breaks this week.

The new campaign features five, full-page, four-color print ads, scheduled to run from January through September 1996 in such publications as Meetings & Conventions, Corporate Meetings & Incentives, Travel Weekly, Business Travel News and Canadian Travel Press.

The January 29 issue of Travel Weekly will include a "cover-wrap" featuring Crowne Plaza on the front, front inside, back inside and back cover.

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