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Let's sustain sustainability.(TRENDSPOTTING)

A growing global population, coupled with advances in technology and fast rising standards of living in emerging countries, is bringing about an intense competition for resources.

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That's no secret--and you don't have to go far to read troubling news. For instance, few people realize that many major fisheries around the world are collapsing and as much as 90% of the large marine species are gone.

Within the pulp and paper industry, necessary resources are also becoming scarce, and some news reports are downright scary.

As George Ionides points out in his "Market Outlook" article in this issue, "Large, emerging and rapidly growing ...

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