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Article: Hair today, gone tomorrow? How a simple coiffeur can part the voters.
- Article from:
- Marketing Week
- Article date:
- June 12, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The movement of David Cameron's hair parting reflects his indecisiveness - perhaps a survey would indicate which position has the widest appeal?
The parting in David Cameron's hair is another example of the baleful influence of marketing on UK political life. It started on the left, then lurched to the right, and was most recently seen occupying the centre ground.
Why this uncertainty? Why this ceaseless restlessness? The leader of the opposition must be experimenting with the look that will make him most attractive to voters. To politicians of a bygone era, this would have been ridiculous. Did Churchill or Attlee fret about their looks? But that ...