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Article: Antacids poised for record growth.(Industry Overview)
- Article from:
- Chain Drug Review
- Article date:
- January 1, 1996
CopyrightCOPYRIGHT 1996 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - With four of the largest selling products ever converted from prescription to over-the-counter status either already on the market or just months away from hitting store shelves, the antacids category is truly one undergoing a revolution.
And with that new technology set to change the way American consumers think about gastrointestinal relief, both suppliers and retailers say the market is poised for record growth. Already nearly a $1 billion a year category, antacids are predicted to double their sales volume by the turn of the century, thanks to the emergence of completely new types of products.
The newest breed of antacids, called acid ...