Article: Southern California lodging markets '96: on the rebound! (1996)(Southern California Real Estate: What's the Mix in '96?)

Tourism is believed by many economists to be at the leading edge of future growth for the regional and state economy. Tourism and its related industries are major statewide employers of both high and low-skilled workers. After a long period of recession and the challenges of an economic downturn, social unrest and natural disasters, the hospitality industry is finally showing signs of regaining its strength.

Throughout the 1980s, Southern California's lodging markets were among the top performers nationwide in terms of their benchmark indicators. Hotel occupancies for most Southern California markets met or exceeded 70%, a sign of good health. Even the downtown Los ...

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